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Para Marc Simoncini, fundador y presidente de Meetic, “el mercado británico supone sin duda una pieza clave dentro de la estrategia de fortalecimiento del liderazgo de Meetic a nivel europeo.La adquisición de Dating Direct nos permitirá tomar una posición firme en Reino Unido, uno de los mercados más caros del mundo en términos de compra de medios, sin la necesidad de emprender una gran campaña de marketing para implantar una nueva marca”.About MEETIC, the European online dating leader ( Four years after its commercial launch, MEETIC manages seven products (Meetic, Meetic Mobile, Ulteem, Superlol, Lexa, Par Perfeito and e Friends Net) and markets two highly complementary economic models in the dating market, one for use on the internet, the other for mobile phones.MEETIC is the undisputed leader on the European online dating market with 25.4 million profiles registered on the Meetic site alone since its creation and the largest European audience share* with 19,49% in November 2006 (source: Nielsen/Net Ratings) and 6.4 million unique visitors in November 2006 (source: Comscore).Dating Direct declaró una facturación estimada de 11 millones de libras en 2006.En el marco del acuerdo alcanzado con Dating Direct, Meetic ha firmado también un compromiso referente a la adquisición de Chemistry, empresa propiedad de los mismos accionistas dedicada a la organización de eventos para personas que buscan pareja en Reino Unido.MEETIC, the European leader in online dating, today announces the signing of an agreement with a view to acquiring Dating Direct, the historic leader in online dating in the United Kingdom.This operation should be finalised during January 2007, once the remaining conditions precedent have been lifted.
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Thanks to this acquisition, in less than five years we will thus have conquered the number 1 position on most of the international markets on which we operate, and will now be able to activate the second phase of our development plan by maximising our business model leverage.
The optimisation of our European traffic, combined with the new offers that will be deployed simultaneously with the new 2.0 version of Meetic, should enable us to increase, from 2007, our sources of revenue and hence increase our investment possibilities in new countries or on new continents where we do not yet have a presence." 2006 annual turnover will be published on February 13th 2007, after market.
MEETIC is established in 14 European countries, China and Brazil, and available in 12 languages.
From inception the group has pursued a clear leadership strategy focusing on quality, innovative marketing and perfect technological expertise.
This is a group of 14 industry specialists, who are either experts in marketing, managing, creating or reviewing Internet brands.